Bethlen Rocks
Name your rock

You didn't build a company to push
the same rock uphill every Monday.

Invoices typed in by hand. Quotes that leave a day late. The spreadsheet only one person in the building understands. You pay for those hours every month, and it's usually your best person spending them.

We're Gergely and Andor, from Cluj, and we've both built companies. Most owners don't know yet how to make AI work for them, and that's fine: it's not your job, it's ours. We show you where it pays off in your company (and where it doesn't), then carry the job for you or teach your people to. If you run a company of 20 to 500 people in Transylvania, pull up a chair.

Tick a box. Each one is a rock somebody on your payroll carries.

Be honest. Which of these happened this week?

Tick the ones you recognise. We won't tell anyone.

None of this is anybody's fault. It's just expensive.

It's what happens when good people are busy. Here are three moments we suspect you'll recognise, and what they quietly cost you.

ThursdayQuotes

The beautiful quote that came too late

The request came in on Monday. Your estimator was on site on Tuesday and buried in paperwork by Wednesday. The quote went out on Thursday, and it was a beauty. By then they had said yes to somebody else, and the job went with them.

The agent
Reads the request the moment it lands, checks stock and price, and leaves a draft waiting. It never has to be on site.
A human
Your estimator checks it, fixes what needs fixing, and sends it while the customer still cares.

Month-ende-Factura

Three days of invoice bingo

The supplier invoices are all sitting right there in e-⁠Factura. And still somebody opens each one, hunts down the order it belongs to, and types it into the books. It takes days, everybody dreads it, you pay for every one of those days, and next month it's back.

The agent
Collects the invoices, matches each one to its order, and prepares the entries, without a single sigh.
A human
Your accountant handles the ones that don't match, signs off the rest, and gets those days back.

Day 41Late payers

The invoice nobody wanted to chase

Everyone knows it's forty days late. Nobody wants to be the one who rings a good customer about money. So forty quietly turns into sixty, and your cash keeps their account nice and warm.

The agent
Sends polite reminders on the days you choose, keeps the record straight, and never once finds it awkward.
A human
The delicate ones still get a call from someone who knows the customer.

Made-up examples of real work. No clients were named in the making of this page.

Two ways to put the rock down.

Hand it to us, or learn to lift it yourselves. Either way we start with the same half-hour chat, and we'll tell you honestly which one saves you more, or whether neither does.

managed agents

We carry it for you

We build an AI agent for one dull, repeatable job, run it every month, and answer for it. It does the boring part, your people keep the decisions, and you stop paying good people to retype things.

  • One job first, proven on your own documents before you spend a single leu more.
  • You decide where it has to stop and ask a human.
  • A one-page report every month. One page. We checked.
  • Your data stays home: on your own systems, or on EU hosting in your company's name.
Hand us the rock

ai training

We teach your people to lift it

Not ready to hand anything over? Start here. We spend one working day in your office, on your own invoices, offers and emails. No slides about the future, and no robots coming for anybody's job.

  • For the people who do the paperwork, not the IT department. (IT may watch.)
  • Everyone goes home having handed one of their own weekly chores to AI.
  • House rules on one page, starting with what never goes into a chatbot.

The small print we've learned to love: since 2 February 2025, Article 4 of the EU AI Act asks every company that uses AI to make sure its people know how. A day with us is a practical way to tick that box, and actually mean it.

Ask us about a training day

Not sure? Start with the training. Once your people see what AI is good at, they'll be the ones telling you which rock to hand over.

You're still the boss.

Handing a job to an agent doesn't mean handing over the decisions. You decide where it stops and asks, and everything it does is written down where you can read it. It's the one colleague who loves being checked.

Go on, try it. In this example the agent has drafted a quote and hit a discount it isn't allowed to give. So it does what any sensible employee does: it asks you.

an example jobmade-up numbers

Quote request

from an email marked URGENT

  1. Request read 40 pallets, by Friday. Of course.
  2. Stock and price checked In stock. List price. So far, so good.
  3. Quote drafted Customer wants 12% off. Bold.
  4. Waiting for you Over your 10% limit. Your call.
  5. Quote sent to the customer With the 12% you said yes to.
  6. Written down for you Every step, and your yes.
Nothing leaves until you say so.

Why Bethlen?

Four hundred years ago, if you were young, bright and Transylvanian and wanted to learn, you had to pack. Prince Gábor Bethlen, who ran Transylvania from 1613 to 1629, did two things about it. He sent students to the best universities in Europe. And in 1622 he opened a college at home, in Gyulafehérvár, today's Alba Iulia, and invited scholars from abroad to come and teach. No Erasmus, no budget airlines, just a very determined prince.

The knowledge came here, and it stayed. Those years are still remembered as Transylvania's golden age. We'd like to run a small sequel, with fewer horses and more spreadsheets.

Today one company in five in the EU uses AI. In Romania it's about one in twenty, the lowest in the Union. So most of your competitors haven't worked it out yet either. That isn't bad news, it's a head start. The tools are the same everywhere. What's missing is someone to carry them through your door, in your language, on your own work.

That's the Bethlen part. The Rocks part is the weight we take off your people's shoulders.

Engraved portrait of Gábor Bethlen
Gábor Bethlen, our honorary third partner. Very wise. Never answers email. Engraving by Egidius Sadeler, 1620.

Two people, not a department.

When you write, one of us answers. Not a bot, which, given what we do for a living, we find quite funny. We come to you, watch how the job gets done today, and set it up with the people who actually do it.

Gergely Márton

Gergely Márton

I co-founded WebGurus in Cluj, where my team has built software for 8+ years and 200+ projects, for companies including BMW, Raiffeisen Bank and Brightly Software. I'm the one who'll ask to see your spreadsheet. Yes, that one.

Andor Schvarcz

Andor Schvarcz

I founded Rent-E, an electric bicycle rental service in Cluj, and I'm still its CEO. I co-founded the software agency annotech and Styxa, a software training school, taught databases and web development at the Technical University of Cluj-Napoca, and spent six years at Fortech, ending as a technical lead. After explaining databases to university students, your team will be a pleasure.

Our promise for the first call: if neither an agent nor a training day would pay off for you, we'll tell you so. The worst that can happen is you lose half an hour and gain two honest opinions.

What happens after you write.

  1. about a minute

    You name the rock

    Tick a few boxes or write one sentence. Grammar optional. Leave an email address.

  2. 30 minutes, free

    We talk

    One of us asks how the job gets done today, and who does it. No slides, no jargon, no sales pitch dressed up as a discovery session.

  3. on the same call

    You get a straight answer

    Hand it over, train your people, or leave it alone. If an agent looks worth it, the next step is a discovery workshop: we sit down with the people who do the job and work out what it would cost and what it would save. No "we'll get back to you".

Fair questions.

We're a factory, not a tech company. Is this for us?

Especially you. We work with owner-led companies of 20 to 500 people whose business is something other than software. You don't need an IT department or a single line of code. You need one job that repeats, and costs you money every time it does.

Do you work in Romanian and Hungarian?

Da, igen, and yes. Calls, training days and the agents themselves work in Romanian, Hungarian or English, and we're happy to switch mid-sentence, like everyone in Cluj. Your documents stay in whatever language they're in.

We sent people on a course before and nothing changed.

Most courses teach AI in general, to a room of strangers, with a buffet. Ours is one working day with your own team, on the invoices and emails already on their desks. People go home with one of their own chores done differently, and that tends to stick. The expensive course is the one nobody uses on Monday.

What if the agent gets something wrong?

It will meet cases it shouldn't decide, just like any new colleague. That's why you set the points where it stops and asks a person, why we test it on your real cases before it goes live, and why every step is written down where you can read it. And if something's off, you call us, not a ticket system.

What does it cost?

A managed agent costs a monthly fee plus usage, so the bill follows the work it actually does. What that comes to for your job, we work out in a discovery workshop, with the people who do it today. Until then any number would be a guess, and we don't sell guesses. If it wouldn't save you more than it costs, we'll say so, and you keep your money. The first call is free and commits you to nothing.

Where does our data live?

At home. On your own systems, or on EU hosting set up in your company's name. Who can see what gets agreed in writing before we build anything. Your invoices are not going on a world tour.

Name your rock.

Tell us the job that weighs on your team and eats into your month. We'll tell you honestly whether to hand it over, train your people, or leave it alone.

  • A free 30-minute call, if it's worth having.
  • No newsletter. No "just following up".
  • Real numbers after a discovery workshop, not a guess on a call.

Dear Gergely and Andor,

One job is enough. A rough sentence is fine. Typos are free.

What would help most?
Signed,
your signature appears as you type. No pen needed.

By sending this, you agree we use what you wrote to answer you. That's all we use it for. How we handle your data

Goes straight to Gergely and Andor, not into a funnel.

P.S. If you scrolled straight down here, we respect that. We'd have done the same. Name the job that's costing you, and we'll tell you honestly whether an agent should have it. That's the whole offer.